The new advertising project –which came into being in the ambit of the international communication strategy and that unites the foreign banks belonging to the Intesa Sanpaolo Group– tells about solid relationships that feature protagonists interacting with absolute confidence as a universal sign of trust. We see a little boy who throws himself into the arms of his father, ballet dancers dancing on a roof, engineers who light up a skyscraper, athletes engaged in a water polo match, a mother feeding her baby girl, and performing trapeze artists – portraits that express the utmost mutual understanding between partners. These moments of great emotional power are heightened by the use of slow motion. The intense process, marked by stability and mutual trust, concludes inside one of the branches of the Bank. The leitmotifs of the campaign are ‘Discover a future built on trust’ and ‘Solid relationships are based on trust.’

Intesa Sanpaolo has a selective presence in East-central Europe and the Mediterranean Basin, thanks to over 1,900 branches and 8.5 millions of customers of the subsidiary banks operating in retail and commercial banking in 13 countries: Albania (Intesa Sanpaolo Bank Albania), Bosnia-Herzegovina (Intesa Sanpaolo Banka Bosna i Hercegovina), Croatia (Privredna Banka Zagreb), Egypt (Bank of Alexandria), Russian Federation (KMB Bank, leader bank in the small-business segment), Greece (the branches of Athens and Salonika of Intesa Sanpaolo Bank Albania), Czech Republic (the Prague branch of VUB Banka), Romania (Intesa Sanpaolo Bank Romania), Serbia (Banca Intesa Beograd), Slovakia (VUB Banka), Slovenia (Banka Koper), Ukraine (Pravex-Bank) and Hungary (CIB Bank).